Baron Samedi
It seems fitting that Campari would identify their spiced rum under the Baron Samedi’s name. The Baron is the spirit of the dead in Haitian voodoo that
guides the newly dead to the underworld and resurrects the healing of those close to death. He portrays a raucous character while wearing a top hat, smoking a cigar, sipping on rum. This rum mimicking his character in flavour profile, aroma and design.
