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Don Julio tequila was founded by Don Julio González in 1942 in La Primavera, in the Jaliscan Highlands region. This location of their blue agave farm faces extreme climates but is the perfect spot, due to its rich volcanic soil, for the agave to flourish. Each plants health and age is continuously assessed and only the best of the best are harvested by hand-picking and hand-cutting the leaves. This ensures they continue to make the world’s finest tequila.