Michters goal is to make the best American whiskey. Michters take costly extraordinary steps to ensure that their product are of the absolute highest quality. At Michter’s, its goal is not production efficiency, but rather to offer the greatest American whiskey. Instead of following a one size fits all filtration approach with attractive cost savings, they’ve thoughtfully selected the different filtration mediums and techniques best suited to each of its individual whiskey offerings. This is time consuming and costly, but it allows Michters to highlight the very best qualities of each of its expressions.